Despite the negative buzz, the toy soldiers from Hasbro stood their ground and conquered the first spot at the box office, with $56.2 million, worth of tickets throughout 4007 theaters.
$56.2M got G.I. Joe the fourth place on the biggest August premiere list, right after The Bourne Ultimatum ($69.3M), Rush Hour 2 ($67.4M) and Signs ($60M), which is not bad, moneywise.
So it seems that Paramount’s little stunt, to only show the movie in advance to a selected few, really paid off after all. Therefore, I guess it is safe to say that Paramount and G.I. Joe went home with their heads held high, from this weekend’s showdown, which I wrote about in Friday’s post.
Two other movies managed to squeeze their way into the box office list this weekend as well.
Columbia Pictures drama, based Julia Child’s memoirs, Julie & Julia starring Meryl Streep and Stanley Tucci, landed on second spot with their $20.1M worth of tickets at 2354 theaters.
I was a bit disappointed to see that Milla Jovovich’s horror thriller, A Perfect Getaway, sold tickets for just 5.7M, which was only enough for seventh place. I would have guessed that it would have sold for at least, $10M-$15M worth of tickets.
Nevertheless, if we rank the movies based on the reviews at Rotten Tomatoes, the list would look slightly different. Julie & Julia would have snatched the first spot with 76% positive reviews; A Perfect Getaway would come in second with 54% positive reviews and G.I. Joe would be at third place with only 39% positive reviews.
As for the other movies at the box office, Harry Potter where pushed down to fourth place and the last weekends winner, Funny People where bumped all the way down to fifth place, while Disney’s G-Force still rest on third place.
Photo: Copyright © Paramount Pictures